top of page

Capability Building

Design Thinking

as an Innovation Driver

Learning by Doing

Capability Building through Design Thinking

Design Thinking has gained important supporters among business leaders. This has helped to break into the business strategy and recognise Design Thinking as an effective driver for innovation and sustainable growth. In Singapore, the founding partners of FreshlyGround has established a national competency framework and has led two key national programmes for the infusion of Design Thinking in private industry, public and people sector to develop Singapore into the new Asia’s hub for innovation and creative enterprise. The goal of Design Thinking capability building is to help organisations to be able to consistently generate and manage breakthrough customer experience related concepts, as well as solve complex problems, to move towards the organisation's strategic vision and increase its value for its customers.

The C-Level Organisation Training Programme*

The approach of the training is “learning by doing”. Participants will experience the Design Thinking process through working on a project with the objective of creating new innovative solutions and improved user-experience. These solutions can range from incremental improvements to complete transformation in the way an organisation delivers value to its customers.


Participants will go through the three phases of the Design Thinking process:

Understand, Explore and Test. This entails fieldwork, analysis of findings, ideation, rapid prototyping and user testing.


Key Takeaways

By the end of the training programme, the participants will be able to:

• Understand the key tenets of Design Thinking

• Carry out fieldwork to understand users needs, wants and desires

• Extract key findings for innovative solutions

• Explore ideas using creative tools and methods

• Formulate value propositions

• Build rapid prototypes for concept testing

• Test concepts for concept validation


List of Past Participants (from Japanese organisations)

All Nippon Airways Co. Ltd., Fujitsu Limited, Infotech Inc., Infosys Limited, Konica Minolta Inc., Hitachi Ltd, Japan Airlines Co. Ltd., Japan Post Co. Ltd., Japan Post Bank Co. Ltd., Mazda Motor Corporation, Meiji Yasuda Life Insurance Company, Mitsubishi Corporation, Mitsubishi Electric, Okamura Corporation, Nomura Research Institute Ltd., NEC Corporation, NTT Data Corporation, Sumimoto Mitsui Banking Corporation, Tokio Marine & Nichido Fire Insurance, Tokyo Gas Co. Ltd., etc.


List of Past Participants (from Singapore organisations)

Agri-Food and Veterinary Authority, Central Singapore Community Development Council, DesignSingapore Council, Ministry of Education, Ministry of Trade and Industry, National Library Board, National University of Singapore, Singapore Airlines, Singapore Pools, Singapore Tourism Board, Singapore Housing Development Board, Singapore Economic Development Board, The State Courts of Singapore, etc.

* Programmes may be customised for corporate training purposes

Artboard 4
Artboard 1
Artboard 2
Artboard 3
bottom of page