Tue, 25 Sep | TOKYO

Developing Growth and Innovation Strategies in the Halal F&B Industry for Japan.

Learn how to unlock meaningful customer insights about the Muslim travellers in Japan and create revenue-driven strategies in the Halal F&B market. The global Halal F&B market revenue is projected at USD2.57 trillion in 2024 and Muslim arrivals to Japan is expected to surpass 1 million in 2018.
Registration is Closed
Developing Growth and Innovation Strategies in the Halal F&B Industry for Japan.

Time & Location

25 Sep 2018, 9:00 am – 28 Sep 2018, 5:00 pm
TOKYO

About The Event

Developing Growth and Innovation Strategies in the Halal F&B Industry for Japan.

Want to learn how to unlock meaningful customer insights about the Muslim travellers in Japan and create revenue-driven strategies?

This Master Class is right for you!

This Master Class is not theoretical. It is practical, interdisciplinary, immersive and radically people-led innovation programme. It is designed to meet the business needs of the Halal F&B industry which needs to understand the Muslim travellers’ needs, wants and desires for the Japanese market. Together with key thought-leaders in people-led innovation approach, you will learn how to adopt a user-centric approach to identify market overlap or unexploited potential, and make immediate and positive step-change in your current brand or business strategy.

This programme is built on over two decades of experience in creating brand experiences, and people-led innovation capability building for leading international brands and Singapore’s transformation into the new Asia’s hub for innovation. It is the only one of its kind in the world and a break from the traditional new market development methods. It focuses on market immersion and people-led innovation approach covering the entire innovation process: conducting fieldwork to uncover the Muslim travellers’ unmet needs, wants and desires, mining powerful insights that can enhance brand experiences and drive revenue, creating an abundance of fresh ideas, evaluating and prioritizing ideas, prototyping winning concepts and testing them with the users.

Why Japan?

According to the Mastercard-Halal Trip Muslim Millennial Travel Report 2017, Japan is ranked third as the preferred destination choice after Malaysia and Indonesia. Muslim arrivals to Japan increased from around 150,000 in 2004 to 700,000 in 2016 and is expected to surpass 1 million in 2018. 60% of the Muslim visitor arrivals are from ASEAN, with Indonesia and Malaysia representing respectively 27% and 23% of the arrivals. It is estimated that Muslim Millennials represent 20% of the market.

The Master Class will be held in Tokyo which is the most popular destination in Japan for Muslim travellers and ranked in the top position in the Japan Muslim Travel Index (JMTI) 2017. The JMTI index benchmarks services to the Muslim travellers across Japan.

You will walk away knowing how to:

• Conduct quick design ethnography to unlock meaningful customer insights,

• Use synthesis techniques to mine insights that can enhance brand experiences and drive revenues,

• Design persona for strategic branding and marketing,

• Create an abundance of ideas,

• Use strategic tools to evaluate and prioritise ideas,

• Prototype winning concepts,

• Test concepts with users, and

• Develop potential enhanced brand experiences and business concept strategies for sustainable competitive advantage in the Halal F&B industry for Japan.

Participant Profile

This Master Class is designed for mid to senior executives who hold significant responsibility and who want to unlock the potential of the Halal F&B industry for Japan. Typical participants include CEOs, managing directors, C-suite executives, senior managers, executive vice-presidents, board members and chairpersons.

Programme Outline

• Understanding the Ground Rules for Effective Innovation

• People-led Innovation Bootcamp

• Understanding User’s Needs, Wants and Desires through Rapid Design Ethnography

• Understanding the Customer Experience Journey Mapping

• Conducting a Rapid Design Ethnography Fieldwork

• Designing a Persona for Meaningful Innovation and Brand Strategies

• Translating Fieldwork Data into Key Meaningful Insights

• Generating an Abundance of Ideas

• Evaluating and Prioritising Ideas for Sustainable Competitive Advantage

• Exploring New Concepts

• Prototyping New Concepts for User Testing

• Testing New Concepts with Users

• Developing Potential Enhanced Brand Experiences and Business Concept Strategies

The Expert Facilitators

Shang Lim

Shang is Co-Founder and Brand Experience Creator at FreshlyGround. She brings invaluable branding expertise in Asia Pacific and has worked extensively with consumer insights and innovation for businesses large and small. She previously headed a team for the government of Singapore to plan and strategise, then implement programmes and projects that encourage enterprises to adopt Design Thinking strategies.

Thierry Do

Thierry is Co-Founder and Customer Experience Maker at FreshlyGround. Through an atypical career path that spanned over two decades and three continents, Thierry has honed his skills as customer experience maker by deepening his understanding of cultures and people. His experiences include working on the interior design of the first French high-speed train TGV Duplex and putting in place the national Design Thinking framework for Singapore’s transformation into the new Asia’s hub for innovation.

Upcoming Session

25 to 28 September 2018

Tokyo

4 Days

USD 2,150

Register by

31 August 2018

(seats are limited to selected 18 participants only)

Registration is Closed

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